Monday, January 12, 2009

ALS Campaign

One of the most touching advertisements lately, in my opinion, is the ALS Society of Canada's "Head and Shoulders" which visually displays the debilitating effects of Amyotrophic Lateral Sclerosis, also known as Lou Gehrig's Disease.

Lowe Roche in Toronto created one of the most emotionally wrenching TV ads of 2008 showing a father ravaged by the disease and the effects over time.



They have since come up with a powerful print campaign;


















































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